ARXAction Research Exchange
Action Research Exchange an outreach program that SFPIRG launched
THE CHALLENGE: To design promotional materials that speak academically in university environment and to the wider community, yet attracts SFU students for participation.
THE INSIGHT: The insight is to give the ARX an academic tone and structure, yet exert the elements of fun, active, and enthusiasm.
LOGO DESIGN: The final ARX identity is based on the idea of “arc” or the abstract meaning of bridging the gaps between two points. In this case, the ARX through SFPIRG bridges SFU students to the wider community.
KEYWORDS: Academic, Active, Energy, Outreach
DELIVERABLES: Outreach materials: Brochures, Poster, Leaflets
- Graphic Design